Challenges
The target audience was older, and users found the system to be complicated
There were only free accounts, with no revenue options for Reunacy
Lack of features for users to easily share memories
Difficult for users to meet new people in larger groups
No way for admins to add members who were not tech-savvy or had passed away
The target audience was older, and users found the system to be complicated
Solutions
Simplified the interface, onboarding, and profile-builder for a less tech-savvy audience
Implemented the ability for users to “buy up” to more advanced paid plans and manage their subscription within the platform
Added photo sharing, discussion forums, and messaging for users to easily share memories and connect
Implemented AI features to help users find common interests and connections
Enabled admins to create member profiles and flag deceased members
Simplified the interface, onboarding process, and profile-builder to cater to a less tech-savvy audience.
Hitting The Target
After many improvements launched on the platform including strategic connectivity, sharing, and personalization enhancements, Reunacy has experienced significant growth and success. Users have well-received the new features, and the site now supports over 100+ paid groups, resulting in continuous monthly revenue. Looking ahead, we continue to collaborate with Reunacy to take the platform to the next level.
